The Gogo Trust team leading a beanie handout celebration, 2010 World Cup

The Gogo Trust · Est. 2010 · South Africa

Empowering communities,
one stitch at a time.

Previously disadvantaged women hand-knit premium beanies and scarves for South Africa's biggest brands. This is not a charity. Our gogos worked for their money.

46,000+Sustainable work opportunities
R6.2M+Paid into communities
12 tonsOf wool knitted
9Communities across 5 provinces

How It Works

Three steps. No middlemen.

01 · Knit

Gogos knit

Grandmothers in nine communities hand-knit beanies and scarves using wool the Trust buys in bulk, at cost.

02 · Buy

Corporates buy

Partners like M-Net and Standard Bank order in bulk for staff gifts, CSR campaigns and client events, at a fair rate.

03 · Fund

Communities are funded

R110 of every R220 beanie goes straight to the knitter, paid within days of delivery. No deductions, no waiting.

Our Story

From a grandmother's gift to a national movement

It started with a single handmade beanie, knitted for our founder Mike Walker by his grandmother. By 2010, 593 knitters were producing 30,000+ beanies for the FIFA World Cup.

Read the full story

Gogo knitting circle at work, 2010
Meadowlands, Soweto. Where the first six knitters trained in 2009.
Still from the Gogo Trust film
Three minutes. The whole story.

Radical Transparency

Know exactly where every rand goes

Direct payout to knitters50%
Premium raw wool22%
Tagging & packing fulfilment14%
Operational administration14%

Gallery

2010 and beyond, in pictures

Gogo knitters, 2010 World Cup beanie production Gogo Magic roadshow Kranshoek knitters, Western Cape

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